My research focuses on competitive and entrepreneurial strategies from a demand-side perspective. I study how ventures compete and enter markets successfully, and when firms should specialize or broaden their scope. By emphasizing the role of customers and markets, my work complements the traditional resource-based view.

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My work has been published in Strategic Management Journal, Management Science, and MIT Sloan Management Review, featured in media outlets such as Business Insider, and received several international awards.

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I hold a Ph.D. in Business Administration from Bocconi University, along with a master’s in Industrial Management and a bachelor’s in Industrial Engineering.